Developing a content strategy usually begins with settling on a publishing frequency. It’s the fundamental question. How much content is enough?
Millions of fitness tracker enthusiasts use a device to track their daily steps. That’s good news for insurance companies, as research shows those who walk 8,000 to 10,000 steps a day cost their healthcare provider significantly less.
If you’re in the outdoor rec or tourism biz, you’re probably already feeling the heat. Following is a snapshot of the impact of wildfires on local economies and why Congress needs to act fast.
Vermont, North Carolina and Oregon are the latest to designate offices whose sole purpose is advancing the local recreation economy. Shouldn’t your state join the effort, too?
How much effort is required to create a meaningful connection through content? Is it better to staff up to meet all of these needs, to outsource your content, or find a mix of the two?
It's time for the tourism and outdoor recreation industries to work together with healthcare providers and inspire more people to spend more time in nature, more often.
Through the RootsRated Compass platform, Marmot was able to transform a website about products into one about experiences, increase customer engagement, personalize the shopping journey and grow revenue substantially.
When a travel apparel brand wanted to transition to engaging customers through content, their marketers turned to RootsRated Media's platform.
What's marketing like when lives depend on your product? We'll find out in this bonus episode of the podcast.
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