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RootsRated Labs: A New Marketing Podcast Exploring the Intersection of Outdoor and Travel

RootsRated Labs Podcast
RootsRated Labs Podcast Mark McKnight

When it comes to marketing the outdoors, do you ever wonder what works for your peers—and what doesn’t? If you’re looking for ways to connect your brand to active travelers, join us for RootsRated Labs, the show for people like you who love outdoor travel so much it’s their job to market it. Presented by Toad&Co, the original Trail to Tavern brand, RootsRated Labs is a biweekly podcast available wherever you listen to great podcasts.

Subscribe today on iTunes, Google Play or Stitcher.

Episode 1: Shrink It & Pink It: Marketing to women in the travel and outdoor industries.

Episode 2: Loved to Death: What happens when DMO marketers are too successful?

Episode 3: Hidden Gems: Exploring the History of 30A + Tips for Marketing Lesser-Known Destinations

Episode 4: Population Health: How marketers can make a difference.

Episode 5: Marketing to Minorities: Outdoor Afro & Mercury Mambo on Diversity in the Outdoors

Episode 6: Outdoor Means Business: A Conversation with Colorado's Luis Benitez

Episode 7: Smart Storytelling: How Florida’s Gulf Coast Wins the Outdoor Audience

Bonus Episode: Interview with Rich Hill, President of Grassroots Outdoor Alliance

Bonus Episode: Interview with Amy Roberts, Executive Director, Outdoor Industry Association

Bonus Episode: A Conversation with Philip Curry: Entrepreneur, World Traveler, Founder of Lotus Designs & Astral

Your hosts? Mark McKnight, a former outdoor retailer-turned-co-founder and chief marketing officer of RootsRated, and Ana Connery, a former magazine editor and longtime travel writer. RootsRated Labs brings together experts from both the outdoor and travel marketing world to discuss trends, research and ideas that actually work when marketing to a hard-to-reach audience.

They're dishing on everything from what to do when your marketing efforts are too successful to how to attract more women and families to the great outdoors. One of our early favorites discusses ideas to inspire travelers to think beyond the obvious destinations.

Podcast hosts Mark McKnight and Ana Connery along with producer BJ Smith, will combine decades of expertise in travel and outdoor marketing to answer your questions about content marketing.
Podcast hosts Mark McKnight and Ana Connery along with producer BJ Smith, will combine decades of expertise in travel and outdoor marketing to answer your questions about content marketing.

Join us every other week to explore the intersection of travel and the outdoors. To sign up for notifications as well as free insight from the leading experts in outdoor travel marketing, subscribe to the RootsRated Labs email list below.

If you have show ideas or want your voice on a future podcast, leave us a voicemail at 423-521-5477, or record a voice memo and send it to labs@rootsrated.com. Don't forget to include your contact information if you call in, so we know how to reach you if we have followup questions. We look forward to answering your toughest questions, and learning along with–and from–you.

Originally written for RootsRated Media.

RootsRated Labs

We’re exploring the intersection of the outdoors and travel. We’ll publish actionable ideas and best practices for content marketers who want to reach the active outdoor traveler.

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