Bike shops can be pretty intimidating and with so many to choose from in the Salt Lake area, cycling enthusiasts often aren’t quite sure where to start when it comes to deciding on where to purchase a bike. Jerk’s Bike Shop, a charming shop in Murray, will not only ease that intimidation with their knowledge and selection of bikes, but their service will assure that you’ll be taken care of time and again. When it comes to loyalty, these guys definitely have it.
Along with a selection of bikes, ranging from leisurely cruisers to rugged mountain bikes, Jerk’s has something for everyone, even your little tikes. Purchasing a bike from Jerk’s comes free service for as long as you own the bike. Tune-ups, flat repair, adjustments, all of that is included with your purchased bike. If it needs a part replacement, and the bike’s warranty has worn-out, Jerk’s will replace a part for a reasonable price. You have a 30-day test ride period to make sure you are happy with the bike you’ve chosen. If you’re not completely satisfied, you can return it and exchange for the one you are truly looking for. Bikes also come with a 90-day price protection that means if you find the same bike priced less at any other bike shop in Utah, Jerk’s will refund you the difference within that 90-day period.
Kirk Sherrod, owner of Jerk’s describes the shop’s history, culture and unique point of view about all things bike-related.
RootsRated : How did you come up with the name “Jerk’s”?
Kirk Sherrod : My brother Jeff and I decided that if we were ever going to open a bike shop, that it should be called after our names, Jeff and Kirk’s. It turned into JERKS! So it is for all three kids in the family, Jeff, Robyn, and Kirk Sherrod. We used the first initials of our names J, R, K, and S. We added the ‘E’ for understanding purposes.
RR : Did you wake up one day and suddenly think, ‘I want to open a bike shop’?
KS : It was a lifelong dream. We have always been a bike family. I personally gained a love for bikes at an early age, jumping kids from the neighborhood on my little 16-inch wheel bike. I used to take them apart and put them back together, sell them, and buy them for as long as I can remember.
RR : I’m sure you get a wide variety of customers as you sell anywhere from a cruiser to a mountain bike. What has been one of your favorite experiences when selling a bike to someone?
KS : I love selling bikes to everyone. It is easy to see how happy they are when they purchase one. I think my favorite has to be the kids. I love to see the look on the little ones’ faces when they realize they are going to take it home with them. Pure joy! I think kids find their freedom on a bicycle, and when I can help them achieve that, therein lies a happiness for myself that is hard to find in any other profession. Maybe clowns? But they scare me, so let’s not go there!
RR : In your experiences with other bike shops in the past, what is it that you have learned from them that has helped make your bike shop better?
KS : Without giving away all of my secrets, I believe that everyone that comes into my store wants to have a good buying experience and it is my job to give them that good experience. Now having said that, it is also my job to find out what the person or persons’ expectation of a good experience is. Theoretically speaking of course!
RR : What is one of the main things that make having the bike shop and all the work you’ve put into it worth it to you?
KS : I have to say I love to come to work because I love what I do. I am passionate about bikes and cycling. I’m not a fanatic, but I do enjoy just about everything bike related. It makes it easy to strive for the betterment of the biking business because I love it. We all know it’s not the money, because to be honest, it’s not the most lucrative business to be in. I will sacrifice a little money for mine and my family’s happiness. Don’t get me wrong, I think you can make a decent living at this type of small business, but I will be staying in my small house, and I will wear out my shoes before I buy new ones if that gives you an idea.
Jerk’s Bike Shop is located at 4967 South State Street in Murray. For more information and to see a selection of bikes, visit jerksbikeshop.com.