With rust-colored walls and a strong Latin personality, Rojo is a unique restaurant that is popular with Birmingham's residents and out-of-town visitors. The casual but well-thought out style draws crowds, lifting the spirits and invites conversation among friends. The interior of the “side room”, with warm tones and amber lighting, is both charming and eclectic. The outdoor seating is the favorite among patrons, however. With the red-canopied shade, patio lighting and breezy, open frame, you’ll find yourself still sitting and relaxing long after you’ve finished your meal.
The menu items are a mix of Latin and American dishes. Grab a Latin menu and pick a starter like a black bean and corn soup or Bandito Salsa (an award winning spicy tomato salsa) or dive straight into the entrees, such as a blackened tilapia taco or a Rojo burrito made with potatoes, mushrooms and jalapeno sausage. The American menu features the usual starters with a twist, such as Totchos, described as “just like Rojo’s nachos, but with tater tots”. The delicious Philly Cheesesteak is usually a hit, and the New York Strip, served with grilled onions and chipotle sauce, is much more fun than a Strip at any other restaurant. There is a separate gluten-free menu with plenty of tasty choices for the gluten-conscious or gluten-allergic, and you can’t go wrong with the prices on the kid’s menu. It’s the drink menu, however, that gains a nod of approval from folks that like to stay local. Serving drafts from Trim Tab , Good People , Avondale Brewing , Cahaba Brewing , Back 40 beer, Rojo has hit the mark with local ties.
Rojo uses social media to their advantage, using it as a means to advertise their participation in sports and events. But they shine in the area of fundraising. On 10 percent Tuesdays, Rojo donates 10 percent of proceeds to various groups in need, such as Ruffner Mountain Nature Preserve. The runners of the Birmingham-Southern Relay for Life 5K received a 10 percent discount on their meals. And on a recent 10% Tuesday, proceeds benefitted Glen Iris Elementary School to help them build their food lab at their Outdoor Classroom, where children will learn about gardening, farming and outdoor living.
Rojo is a restaurant with color, passion and conviction, characteristics that bring customers back into their doors again and again.